Tony Hsieh discusses the different ingredients used by Zappos.com to build a long-lasting enduring brand, including the importance of customer service and company culture.
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Increase your power and influence with simple, guaranteed methods you'll start using right away. In this dynamic presentation, Robert Cialdini provides fascinating insights on how to be successful in your attempts to persuade all manner of other people. This program is a "must" for managers, marketers, and manipulators of all kinds.
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Practical advice on how to lead while staying true to your moral compass. Values-based leadership is possible for anyone to achieve, at any point in a career, by adhering to four guiding principles of behavior.
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Jack Zenger explains the most impactful attribute shared by highly effective leaders.
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Terry Pearce demonstrates ways in which a leader can elevate a speech into a more powerful and ultimately productive experience for both speaker and listener. Pearce explains three rules that set the stage for consistently engaging presentations: speak on topics you care about, incorporate personal experiences, and structure your speech as a story.
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Dr. Charles O'Reilly argues that the source of sustained competitive advantage already exists within every organization. O'Reilly's prescription for an overheated labor market: abandon the obsession with hiring high-priced stars, instead motivating ordinary people to build a great company and achieve extraordinary results.
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Great bosses are self-obsessed—but not for egotistical reasons. The best are those who understand their people’s opinions of them and what it’s like to work for them.
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Brand development is shifting from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand). Social media offers a platform that can rapidly transmit brand messaging to an audience while letting the audience participate in the message.
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Change is now business as usual. But employees are increasingly skeptical about committing to business strategies that are constantly being redefined. Carol Kinsey Goman presents specific methods for communicating your plan and the negative consequences for your team if they don't get on board.
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Professor Neale debunks common negotiation myths as she shares the results of empirical research on negotiating strategies and the process of “mutual influence” that drives negotiation.
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