The Best Service is No Service


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Program Highlights

  • 75% of CEOs in the U.S. believe they provide above-average customer service.
  • 59% of consumers are dissatisfied with their most recent customer service experience.
  • The gap points to a need for a new approach.

With the ever-present need to reduce costs and boost customer loyalty, Bill Price argues that companies should challenge the need for customer service in the first place. This game-changing approach treats service as a data point of dysfunction since it is almost always needed either to fix mistakes or to resolve customer confusion.

Sharing examples from his experiences in the U.S. Navy and with MCI and Amazon, as well as those of companies such as Toyota that engineer out the need for customer service, Price outlines seven principles of best service. He emphasizes that no technology is necessary in order to adopt a “no service” mindset. Any manager can ferret out contacts between customer and company to create self-correcting systems, reduce demand, and leverage self-service options actually preferred by customers.


Before Driva Solutions and LimeBridge, Bill Price was first global vice president of customer service for Bill started his career with McKinsey and was then COO at early IVR service bureau ACP, which MCI acquired. He graduated from Dartmouth College and the Stanford Graduate School of Business.

The Best Service is No Service

Bill Price

President, Driva Solutions; Co-Founder, LimeBridge


52 Minutes



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Lead Sign Language Interpreter, Disability Services for Students
The University of Montana
Missoula, MT