Simple Rules: Thriving in a Complex World


Kathleen Eisenhardt, Professor, Stanford University

Program Highlights

  • Six short-cut strategies for achieving your toughest goals.
  • A clear process to create better rules for business and personal life.
  • Examples and tools for successful implementation of Simple Rules.

We struggle with complexity every day. We have too much information, face too many choices, and drown in tsunamis of detail. How can we possibly make decisions in the midst of this chaos while striving to achieve our personal and professional goals?

Simple Rules are the answer. These rules focus our attention and simplify the way we think. Easy to understand and remember, they coordinate teams and keep everyone working toward the same results. With practical examples that range from Airbnb to Indiegogo, biotech to burglars, poker-playing to internet-dating, Dr. Eisenhardt reveals how Simple Rules work to sharpen thinking and clarify strategy.

(52 minutes)

Kathleen Eisenhardt is a professor of strategy at Stanford and co-director of the Stanford Technology Ventures Program. She has co-authored Simple Rules: How to Thrive in a Complex World and Competing on the Edge: Strategy as Structured Chaos. A renowned scholar, she was recently named the most-cited research author in strategy and organization studies during the past 25 years.

Simple Rules: Thriving in a Complex World

Kathleen Eisenhardt

Co-director of Stanford Technology Ventures Program


52 Minutes