Sales & Marketing

We are all in sales, whether we know it or not. From the telemarketer selling his product to a CEO selling her board on a succession plan, all of us have to sell at one time or another. The most successful leaders not only know how to sell products, but how to sell ideas as well.

Customer-Centric Innovation

According to Lara Lee, intensive customer focus is the most effective means of achieving the rich pipeline of innovation that leads to continuous improvement and consistent growth. She shares examples of how she implemented this at Harley-Davidson, as well as the successes of Zipcar, Chipotle, and more.

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