- Why what got you here is not what is going to get you there.
- The solution to bad teams? Cut them in half.
- Why bad must be eradicated before good can spread.
Scaling is never quick and easy—it takes daily dirty work to make it happen, and even then it’s a ground war that can go on for years. Ultimately, you can’t win unless you scale up in excellence as you scale up in size.
Excellence can’t be commanded from above. It must be made contagious, individual to individual. The trick is in knowing how to transfer the right mindsets and best practices without “voltage loss” as they spread. You need to find hot causes and cool solutions, use pockets of excellence to galvanize others, and cause mini-transformations that gain a life of their own. And most of all you need to remember that growth in excellence is not just about adding—it’s about subtracting whatever you are doing that is getting in the way.
Dr. Robert I. Sutton is cofounder of the Stanford Technology Ventures Program; the Center for Work, Technology and Organization; and Stanford’s famous “d.school.” He is the author or coauthor of numerous publications and books, including
The Knowing-Doing Gap and
and Total Nonsense: Profiting from Evidence-Based Management.