Most companies today face a fundamental problem: the disconnect between what they aspire to do and what they can actually accomplish. CEO’s are worried about their differentiation in a world that is increasingly hard to compete in. But are they creating strategies without fully understanding what the organization is capable of delivering? Drawing on research, including in-depth case studies on companies such as Apple and IKEA, Paul Leinwand explains how companies can correct a flawed strategy and still create value in the market.
Paul Leinwand is a senior partner at Strategy & and an Adjunct Professor of Strategy at the Kellogg School of Management. He advises clients on topics of strategy and growth.