Innovation in Business

Creativity: The Pixar Process

With fascinating insights about the creative process at Pixar and Disney, Ed Catmull reminds us that whatever conclusions we have drawn, we need to hold them lightly. Though they may have been right at one time, that doesn’t mean they are right today.

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The Innovation Engine

Why do we need creativity? Dr. Seelig’s model for the “Innovation Engine” allows us to alternate between discovery and invention by incorporating the internal strengths of imagination, knowledge and attitude along with the external forces of habitat, resources and culture.

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The Invention Cycle

Dr. Seelig describes this framework as the “Invention Cycle.” She details the attitudes and actions required for generating and maintaining this cycle as a self-perpetuating loop—increasing your success every step of the way. Anyone can have ideas, but it takes unique skills to launch something truly new into the world.

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