How to Think Like a Start-Up Leader

Featuring Steve Blank


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Program Highlights

  • Why companies need different policies and procedures designed for innovation
  • How to implement Customer Development and other “lean” practices
Companies looking to be innovative face a conundrum: policies and procedures designed to make them efficient oftentimes stifle innovation. Unlike start-ups which are innovative by design, most organizations believe innovation can only happen by exception—or heroic efforts. So how can a large company learn to think like a start-up? Steve Blank explains why the innovation process is so difficult in larger organizations and shares tools and processes that successful start-ups use to drive innovation.

Steve Blank is the Co-Founder of E.Piphany and best-selling author of The Startup Owner’s Manual and his earlier seminal work,
The Four Steps to the Epiphany.

How to Think Like a Start-Up Leader

Steve Blank

Author and Co-Founder, E.Piphany


1 Hour 6 Minutes

SCORM 1.2 Course for your LMS