Stanford Executing Briefings - Business Insights and Best Practices from Industry Leaders

The Power of Persuasion

Increase your power and influence with simple, guaranteed methods you'll start using right away. In this dynamic presentation, Robert Cialdini provides fascinating insights on how to be successful in your attempts to persuade all manner of other people. This program is a "must" for managers, marketers, and manipulators of all kinds.

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Happiness Matters

Tony Hsieh discusses the different ingredients used by Zappos.com to build a long-lasting enduring brand, including the importance of customer service and company culture.

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The Values-Based Leader

Practical advice on how to lead while staying true to your moral compass. Values-based leadership is possible for anyone to achieve, at any point in a career, by adhering to four guiding principles of behavior.

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Why Zebras Don't Get Ulcers

Tackling the serious topic of stress in his famously entertaining manner, Robert Sapolsky sets the stage on a Kenyan savannah, with a hungry lion in hot pursuit of a terrified zebra. As he explains, the zebra’s fight-or-flight response channels essential energy to its survival effort by shutting down and even damaging nonessential biological functions—in a temporary, short-term response.

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