Included in the Executive Briefings Library

Our special selection includes new, best-selling and classic Stanford lectures, filmed on campus and featuring business experts, executives and CEO's, and noted academics from Stanford and elsewhere. These world-class speakers and thought leaders share their expertise and best practices for jump-starting your success and bringing your organization up to the next level.

Stanford Executive Briefings Library

Looking to bring your organization up to the next level? Order the entire collection of over 70 different Stanford Executive Briefings, plus the Stanford Video Guides to Financial Statements and Negotiating, all for a special price. These Stanford programs are packed with critical information, insights, and ideas you can't find anywhere else.

Learn More

Acting with Power

Combining research on the psychology of power with the acting skills of the theater, Professor Gruenfeld illustrates how our nonverbal behavior affects how we are perceived in a hierarchy — far more than the words or arguments we use.

Learn More

The Art of Leadership

Doug Conant, former CEO of Campbell Soup company understands that it’s in the moments of saying “just the right thing at just the right time” that leaders can make a positive, constructive impact on others, and shares six guiding principles of leadership for doing so.

Learn More

Authentic Leadership

Vision is important in a leader, but vision is derivative. Before you can articulate a vision that is meaningful, you have to understand an organization, its people and culture, and the broader landscape.

Learn More

The Best Service is No Service

With the ever-present need to reduce costs and boost customer loyalty, Bill Price argues that companies should challenge the need for customer service in the first place. This game-changing approach treats service as a data point of dysfunction since it is almost always needed either to fix mistakes or to resolve customer confusion.

Learn More

Billion-Dollar Lessons

Chunka Mui and Paul Carroll found the Number 1 cause of business failures of the past quarter-century: Misguided Strategy. Mui gives examples of the seven most common strategic failure patterns: illusions of synergy, misjudged adjacencies, faulty financial engineering and others.

Learn More

Brand Race

Win brand relevance by timing your product innovations to market need (Apple), tapping underserved segments (Luna), building a robust customer relationship (Harley-Davidson), erecting barriers to competition in execution (Zappos), and becoming an exemplar brand (Prius).

Learn More

Building a Feedback-Positive Organization

An effective leader must be prepared to offer timely and honest feedback, both to employees and to other members of the management team. David Bradford examines what it takes to have a "feedback-rich" organization, while Scott Brady relates how feedback propelled his own organization through tremendous growth.

Learn More

Building a Winning Team

Jon Gordon's strategies for successfully uniting teams build on the premise that communication is key.

Learn More

Built to Change

In today's highly competitive business environment, organizations must be ready to change—and change frequently. Edward Lawler and Christopher Worley discuss methods for creating strategies, structures, communication processes, and human resource management practices that are designed to facilitate an organization's ability to change.

Learn More

The Business of Change

Change only happens in and through other people. Dean Saloner describes the new mantra of Stanford’s Business School—change lives, change organizations, and change the world. The soft skills are really the hard skills: communicating, motivating others, teamwork and conflict resolution. Among all these, self-awareness is key.

Learn More

Capabilities-Driven Strategy

Drawing on research, including in-depth case studies on companies such as Apple and IKEA, Paul Leinwand explains how companies can correct a flawed strategy and still create value in the market.

Learn More

Change Management and Strategic Planning

Change inevitably engenders resistance. Even the best strategic plans can fail if this resistance is not met and overcome. Dr. Roberta Katz explains six principles for effective implementation and discusses current efforts within Stanford University that provide a model for successful change.

Learn More

The Changing Landscape of Marketing

The explosion of information made available by the Internet has caused a radical shift in consumer purchasing behavior. This environment lowers the barrier of entry for lesser-known brands—but also opens the door for established brands to diversify. Itamar Simonson’s research covers consumer decision making and brand evaluation, buyer behavior, and marketing management.

Learn More

Coaching a Winning Team

Whether it be in basketball or business, a successful team is created by strengthening individual qualities and focusing them on a singular goal. Using honesty and positive reinforcement as the cornerstones of her process, Stanford women's basketball coach Tara VanDerveer explains how to maintain team unity and focus.

Learn More

Collective Leadership

Analyzing and increasing the understanding of who leaders need to work with, what they want to achieve, and how their people work together effectively enables leaders to act with accuracy to create the conditions for success.

Learn More

Common Purpose

Companies that achieve and sustain exceptional results over time are rare. Those that do are made up of people united by a common purpose—one that fosters hard work, sacrifice, and exemplary performance to accomplish the goals of the organization. Their leaders, whether at Disney, Google, or Staples, inspire a palpable sense of mission and provide the means for individuals to contribute as much as possible.

Learn More

Creating Infectious Action

Brand development is shifting from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand). Social media offers a platform that can rapidly transmit brand messaging to an audience while letting the audience participate in the message.

Learn More

Creating Winning Social Media Strategies

Citing intriguing examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows us how companies can use social media tools to develop more intimate and beneficial relationships with customers.

Learn More

Creative Confidence

David Kelley, founder and chair of IDEO, discusses human-centered “design thinking,” which requires building empathy for the end-users of whatever product, service or environment you are creating. But empathy alone is not enough. If you want to innovate routinely, you must have a process.

Learn More

Creativity: The Pixar Process

With fascinating insights about the creative process at Pixar and Disney, Ed Catmull reminds us that whatever conclusions we have drawn, we need to hold them lightly. Though they may have been right at one time, that doesn’t mean they are right today.

Learn More

Customer-Centric Innovation

According to Lara Lee, intensive customer focus is the most effective means of achieving the rich pipeline of innovation that leads to continuous improvement and consistent growth. She shares examples of how she implemented this at Harley-Davidson, as well as the successes of Zipcar, Chipotle, and more.

Learn More

Diversity: Helping Outsiders Become Insiders

Greg Walton shares research on a number of simple interventions that have had a remarkably positive effect on the performance – and social satisfaction – of both women and minorities.

Learn More

Don't Just Set Prices: Manage Them Strategically

When customers reject your price, it is often thought that the price is too high. But according to Tom Nagle, this may not be true. Price levels are only the visible "tip of the iceberg" of pricing strategy. Nagle explains that in order to get customers to pay for value, you have to do more than just set a value-based price.

Learn More

E-Economics: Demystifying Bitcoin

Bitcoin has made its presence known. After the initial hype and volatility, a number of unanswered questions remain. Susan Athey discusses the technological innovation behind Bitcoin and its broader applications, as well as crypto-currency’s potential impact on financial systems, industries—even world economies.

Learn More

Emotion vs. Analytics

Is it best to be emotionless and analytical in decision making? When our goal is to be decisive, the answer is a resounding No. Instead, harnessing the power of emotions is critical. Studies of the neural underpinnings of decision making show that our brains start by evaluating options analytically. But very soon—usually based on first impressions—we create an emotional front-runner.

Learn More

Executing Your Strategy

In a business environment of fast-moving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly difficult. How do you aim for a target that is constantly shifting—while standing on a platform that is constantly destabilized?

Learn More

Fear of Feedback

In most organizations, there is a two-way conspiracy of silence that subverts honest feedback and causes a downward spiral of maladaptive behaviors. Myra Strober and Jay Jackman detail a road map for moving out of the fear and anger that lie beneath these behaviors, and into a mode that encourages open communication.

Learn More

Finding Untapped Growth in Existing Markets

Managers are under constant pressure to grow, but it is often difficult to find new avenues of growth within an existing line of business. In order to win in the marketplace, it is essential to understand which customer behaviors make and lose money for your organization. Dr. James Hollingshead offers specific tools for seeing existing markets differently and uncovering hidden opportunities for growth.

Learn More

Garage-Based Innovation

The drive to invent that Bill Hewlett and David Packard shared when they launched HP in a garage decades ago is critical to organizations today. As we shift from a knowledge-based economy to a creative economy, innovation-driven companies will be the leaders. Fortunately, says Phil McKinney, creativity is a skill that can be practiced and learned, and he shares his “FIRE + PO” process for tapping human ingenuity.

Learn More

Gen Y Decoded

Today’s young workers are a new breed. Socio-cultural factors, such as the self-esteem movement and ubiquitous technology, shaped a generation that thinks differently than its predecessors. Leaders that adjust their communication styles and expectations will succeed in connecting with and motivating this group. Dr. Yarrow’s tips for effectively managing Gen Y include providing context, relevance, and purpose for their work.

Learn More

Getting (More of) What You Want: Negotiating Deals Big and Small

A negotiation is not a battle. That’s how Professors Neale and Lys begin this presentation, explaining that a negotiation is the opposite of a battle.

Learn More

Getting from Little Bets to Big Breakthroughs

From his research on innovative leaders, from Apple, 3M, Toyota, and Starbucks, to the U.S. Army’s counterinsurgency strategists, to artists and even standup comics, Peter Sims found they shared a surprisingly similar approach to strategy: A deliberate process of trial and error.

Learn More

Getting the Best from Others

Not understanding what motivates each individual, managers offer incentives that are not meaningful, or "encouragement" that backfires and alienates their staff. Doug Harris explains the steps for reaching awareness, managing biases, and "doing unto others as they want to be done unto."

Learn More

Good Boss, Bad Boss

Great bosses are self-obsessed—but not for egotistical reasons. The best are those who understand their people’s opinions of them and what it’s like to work for them.

Learn More

Happiness Matters

Tony Hsieh discusses the different ingredients used by Zappos.com to build a long-lasting enduring brand, including the importance of customer service and company culture.

Learn More

How Great Companies Achieve Extraordinary Results with Ordinary People

Dr. Charles O'Reilly argues that the source of sustained competitive advantage already exists within every organization. O'Reilly's prescription for an overheated labor market: abandon the obsession with hiring high-priced stars, instead motivating ordinary people to build a great company and achieve extraordinary results.

Learn More

How to Manage People Through Continuous Change

Change is now business as usual. But employees are increasingly skeptical about committing to business strategies that are constantly being redefined. Carol Kinsey Goman presents specific methods for communicating your plan and the negative consequences for your team if they don't get on board.

Learn More

How to Think Like a Start-Up Leader

Steve Blank explains why the innovation process is so difficult in larger organizations and shares tools and processes that successful start-ups use to drive innovation.

Learn More

Idea Hunting

Arriving at new ideas does not require genius. Andy Boyton explains that to become an effective idea hunter, be receptive to creative inspiration from unfamiliar or unusual sources.

Learn More

Influence: How to Build Effective Relationships and Allies

It is necessary for you to influence people at all levels of your organization in order to get your job done. Carole Robin explains how the effective use of influence helps you deliver on your promises and produce excellent results, making you one of the "go-to" people in your organization. And this in turn makes your circle of influence grow ever larger.

Learn More

The Innovation Engine

Why do we need creativity? Dr. Seelig’s model for the “Innovation Engine” allows us to alternate between discovery and invention by incorporating the internal strengths of imagination, knowledge and attitude along with the external forces of habitat, resources and culture.

Learn More

The Inspiring Leader

Jack Zenger explains the most impactful attribute shared by highly effective leaders.

Learn More

Intelligent Strategy

Drawing on the successes of General Motors in the 1920s, NASA’s Apollo program, Apple, IKEA, and Nvidia, Professor Richard Rumelt defines five elements of good strategies.

Learn More

Judging Talent

Hiring decisions and performance evaluations are affected by common biases, such as favoring tall or attractive candidates. Professor Flynn provides techniques for conducting objective employee evaluations.

Learn More

A Leader's Legacy

Based on 25 years of research, Jim Kouzes explores the tough and often ambiguous issues that today's leaders must grapple with, including how you can't take trust for granted, why failure should always be an option, and how to liberate the leader in everyone.

Learn More

Leadership for Innovation

Professor Hill explains that leaders at many high-profile and innovative companies have built communities of people who are both “willing and able to innovate.” They develop willing teams by pulling people together with a shared purpose, values, and rules of engagement.

Learn More

Leadership Lessons from the Gridiron

Giving us glimpses of his experience on the field—from ignominious interceptions to come-from-behind wins—with self-deprecating humor and passion for the game, Steve Young shares his lifelong takeaways.

Learn More

Leadership Lessons Learned the Hard Way

VMware CEO Pat Gelsinger shares his perspective on effective leadership, based on the lessons he has learned over the course of his 35-year career in the technology industry.

Learn More

Leading by Example

The foundation of George Zimmer's success is his company's corporate culture, centered on "servant leadership" values, which seek to involve others in decision making and enhance the personal growth of workers. Zimmer explains how his experience proves that a culture based on strong ethical values can succeed even within a competitive business environment.

Learn More

Leading in a Connected World

Professor Cross explains what high-quality, energy-building networks look like and how to manage your organization’s interpersonal networks to drive business results.

Learn More

Leveraging China and India for Global Advantage

A successful China or India strategy is likely to become a matter of survival for multinational companies. China’s GDP will catch up to that of the U.S. by 2025, predicts Professor Gupta. By 2050, GDP of both China and India will reach or surpass that of the U.S., Europe and Japan combined. Strategies that capture market share, talent, and innovation opportunities in these emerging giants necessitate understanding their unique yet complementary strengths.

Learn More

Leveraging What Small Business Knows

How can big businesses retain their advantages? And where do unique opportunities lie for small businesses? Paul Oyer tells the stories of successes and failures he found on the road.

Learn More

Liberating Leadership

Dr. Getz shares examples of phenomenal business results that can be realized when employees are provided with a culture of self-direction and the freedom to act in the best interests of the company.

Learn More

Managing the Millenials

New generations entering the job market have always caused disruption for coworkers and created challenges for managers from previous generations. The Millennials now entering the job market are no different. Alec Levenson’s research of over 40,000 employees, comparing Millennials to Generation X, shows significant differences in their needs for flexibility, team cohesion, and supervisor support and appreciation.

Learn More

The Mastery of Speaking as a Leader

Terry Pearce demonstrates ways in which a leader can elevate a speech into a more powerful and ultimately productive experience for both speaker and listener. Pearce explains three rules that set the stage for consistently engaging presentations: speak on topics you care about, incorporate personal experiences, and structure your speech as a story.

Learn More

Mindset, Motivation and Leadership

People are fairly evenly divided between those with either a growth or a fixed mindset about intelligence and talent. And leaders’ mindsets, Professor Dweck shows, influence their ability to grow on the job and to develop successful teams. Leaders with a growth mindset (who assume talents can be developed) place high value on learning, are open to feedback, and are confident in their ability to cultivate their own and others’ abilities. Leaders with a fixed mindset (who assume basic talents are carved in stone) place greater value on looking smart and are less likely to believe that they or others can change.

Learn More

Minimizing Gender Biases in the Workplace

We unconsciously use cognitive shortcuts, including gender stereotypes, and unfortunately, these stereotypes bias our evaluations and often give men the edge. Drawing from compelling research, Dr. Correll explains how we can minimize gender bias.

Learn More

Mining Talent

George Anders reveals why traditional hiring approaches are not designed for revealing the talent that fosters exceptional productivity and lasting success.

Learn More

Negotiation: Myths, Misperceptions and Damned Lies

Professor Neale debunks common negotiation myths as she shares the results of empirical research on negotiating strategies and the process of “mutual influence” that drives negotiation.

Learn More

The Opportunity and Threat of Disruptive Technologies

Many of history's greatest growth markets were created by a disruptive technology that was met with resistance from traditional industries and organizations. Clayton Christensen demonstrates that in order to create new business in emerging markets, you need appropriate management of technological innovation and the ability to find new markets for new technologies.

Learn More

Organizing Your Business Around the Customer

Customer relationship management is all about keeping customers happy. But not all customers are created equal. Roger Siboni explains that the secret is in differentiating your best customers, giving them personalized service, and rewarding them for their loyalty.

Learn More

Playing to Win: How Strategy Really Works

Most companies aren’t winning today—not because of the economy, rapid change, or rising complexity. It’s because they confuse strategy with vision and don't make the critical decisions it takes to win. Using the example of P&G’s dramatic turnaround of its Olay skincare line, A.G. Lafley and adviser Roger Martin prescribe a disciplined approach to five strategic choices.

Learn More

The Power of Persuasion

Increase your power and influence with simple, guaranteed methods you'll start using right away. In this dynamic presentation, Robert Cialdini provides fascinating insights on how to be successful in your attempts to persuade all manner of other people. This program is a "must" for managers, marketers, and manipulators of all kinds!

Also available:

Education Discount

Learn More

Power: How to Get It, Use It, and Keep It

Getting a job, having control over your work, and holding on to a job all require more than simply excelling at what you do. They require an understanding of power. According to Professor Pfeffer, individual power comes from political skill, which is characterized by social astuteness, networking ability, interpersonal influence, and “apparent” sincerity. And power comes from knowing the rules of the game, recognizing the power of others, and—most of all—being willing and able to play the game.

Learn More

Preventing Burnout in Your Organization

What can be done about burnout and its high costs both to the employee and the organization? Professor Christina Maslach describes six contributing factors that increase the risk of burnout, and the toll it takes on individuals and job performance. Learn strategies to turn exhaustion into energy, ineffectiveness into achievement.

Learn More

Rapid Transformation

Stanford Professor Behnam Tabrizi's research shows that most organizations attempting fundamental change fail. Representing exceptions to this rule, Ann Livermore and Safra Catz share their experience and practices — practices that allowed their industry-leading companies to achieve successful transformations along with new levels of profitability.

Learn More

Reinventing the Way We Do Business

An insightful interview in which Ed Whitacre shares, vividly, leadership lessons learned and the core management principles that catapulted him to 17 years as chairman and CEO of AT&T and, temporarily lured out of retirement, as chairman and CEO of General Motors Co.

Learn More

The Invention Cycle

Dr. Seelig describes this framework as the “Invention Cycle.” She details the attitudes and actions required for generating and maintaining this cycle as a self-perpetuating loop—increasing your success every step of the way. Anyone can have ideas, but it takes unique skills to launch something truly new into the world.

Learn More

Leadership BS: Fixing Workplaces One Truth at a Time

Dr. Pfeffer argues that conventional trends in leadership theory don’t align with the facts and are ineffective for creating change. He addresses the social psychology that influences the traits and behaviors of actual leaders.

Learn More

The Risk Matrix

How do growth leaders such as Procter & Gamble, GE, and Amazon consistently achieve above-average organic growth? These companies pursue a disciplined, systematic process that distributes innovations across a spectrum of risk, ensuring that they balance incremental growth with breakthrough opportunities.

Learn More

Rookie Smarts: Reclaim Your Competitive Edge

Based on years of research, Liz Wiseman offers keen insights into how thinking like a rookie can reinvigorate your competitive edge in the workplace.

Learn More

Scaling Up Excellence

Scaling is never quick and easy—it takes daily dirty work to make it happen, and even then it’s a ground war that can go on for years. Ultimately, you can’t win unless you scale up in excellence as you scale up in size. In other words, what got you here is not what is going to get you there.

Learn More

Seven Principles for Building Successful Businesses

Based on 25 years of experience in Silicon Valley, David DeWalt details his seven principles for building a successful enterprise. While not all seven are neccessarily critical to success, DeWalt says if you can't get the first two right you're bound to fail.

Learn More

Simple Rules: Thriving in a Complex World

Simple Rules are the answer. These rules focus our attention and simplify the way we think. Easy to understand and remember, they coordinate teams and keep everyone working toward the same results. With practical examples that range from Airbnb to Indiegogo, biotech to burglars, poker-playing to internet-dating, Dr. Eisenhardt reveals how simple rules work to sharpen thinking and clarify strategy.

Learn More

Six Skills of High-Scale Entrepreneurs

How do you take an idea and turn it into a 100-million dollar enterprise—seemingly overnight? Amy Wilkinson has isolated six entrepreneurial skills that can carry an idea from start-up to scale.

Learn More

Skills, Techniques, and Strategies for Effective Negotiations

As a former federal mediator, Pat Cleary has been involved with just about every kind of negotiation. He describes common negotiation mistakes that unnecessarily complicate solutions and can prevent you from getting what you want. He then provides practical, effective methods that you can use to sidestep the pitfalls and stay focused on getting the best deal possible.

Learn More

Strategic Decision-Making

Strategic moments often appear in a crisis. These moments can either propel you forward or set you back—perhaps irretrievably. In order to set the right trajectory when something goes horribly wrong, get the worst information out first, know your values, and act on them.

Learn More

Strategies for Selling

Selling is not an event but an ever-changing process that requires a solid strategy to achieve positive results. James Healy explains how to manage the four dynamic and interactive functions of selling and describes the skills that good salespeople need to learn in order to develop an effective selling strategy.

Learn More

Strategy and the Purpose-Driven Leader

In the past 25 years, thousands of articles have been written about strategy, but virtually none about the leadership vital for doing it well. Strategy has been transformed from an art to a science—but science alone is not enough. Cynthia Montgomery makes the case for bringing people back into the equation.

Learn More

Strategy by Design

Tim Brown advocates using the three stages of “design thinking”: inspiration, ideation, and implementation to create successful innovations that are desirable to consumers, technically feasible, and viable from a business point of view.

Learn More

Strategy for Transformational Change

When Brad Smith took over as CEO, Intuit founder Scott Cook advised him to “Question everything.” In this highly informative presentation, Smith shares secrets that have led to revolutionary new products, sky-high productivity, and a ranking on Fortune's 100 Best Companies to Work For.

Learn More

Three Keys to Becoming a Great Leader

Susan Packard’s three keys to great leadership: leaders are connected, leaders keep their organizations fresh, and leaders show courage. Easier said than done?

Learn More

The Values-Based Leader

Practical advice on how to lead while staying true to your moral compass. Values-based leadership is possible for anyone to achieve, at any point in a career, by adhering to four guiding principles of behavior.

Learn More

What Drives Phenomenal Success?

According to Colleen Barrett, success comes from an idea that is so simple, nobody quite believes it: customers return because they like the experience and they like the way they are treated. Her guiding rule is to hire on attitude and then train for skills, seeking individuals who will take the business—but not themselves—seriously.

Learn More

Why Don't We Naturally Make Good Decisions?

We rarely study—much less apply—the fundamental thinking processes that should be undertaken before we make important decisions. Dr. Howard describes the elements of high-quality decisions and tells how to increase our clarity of action in the personal and professional decisions that shape our lives and organizations.

Learn More

Why Zebras Don't Get Ulcers

Tackling the serious topic of stress in his famously entertaining manner, Robert Sapolsky sets the stage on a Kenyan savannah, with a hungry lion in hot pursuit of a terrified zebra. As he explains, the zebra’s fight-or-flight response channels essential energy to its survival effort by shutting down and even damaging nonessential biological functions—in a temporary, short-term response.

Learn More