Strategy and the Purpose-Driven Leader

Featuring Cynthia Montgomery

 
 
 

Program Highlights

  • How Gucci achieved the most dramatic turnaround in fashion history.
  • The danger of contentment and how success can kill your organization.
  • Why every single employee—at every level—must know your strategy.
In the past 25 years, thousands of articles have been written about strategy, but virtually none about the leadership vital for doing it well. Strategy has been transformed from an art to a science—but science alone is not enough. Cynthia Montgomery makes the case for bringing people back into the equation. Though you start with ideas, you need leaders to construct a company that brings these ideas to fruition. Leadership is required to define your purpose and form a management model that carries it out.

One exercise Montgomery suggests is to think about death: the death of your business. What would the world be like without it? Would it be the same? If you don't make a difference, nobody will mourn you when you're gone. And if they won't miss you then, how much do they need you now? Knowing what makes you matter to your customers is critical—but even that is not enough. Whatever constitutes strategic advantage today will eventually change. That’s why you can’t outsource strategy. It takes leadership to watch over an organization, make the hard choices, provide clarity and alignment, and keep everyone fired up and moving ahead together.

Cynthia Montgomery is a Professor of Business Administration and the Director of Research at Harvard Business School. She is also the author of
The Strategist: Be the Leader your Business Needs.

Strategy and the Purpose-Driven Leader

Cynthia Montgomery

Professor of Business Administration & Director of Research, Harvard Business School

EBP-CM1

58 Minutes

DVD
Online
SCORM 1.2 Course for your LMS

Online Video

- $ 49.00
(Access for up to 1 year)
Personal Library $395 Access to over 70 Briefings
Corporate Library $2,995 Briefings Library for 500 Users

DVDs

 
$95

We offer a 30-day return policy, no questions asked. Learn More

Place your order before 2:30 PM Pacific Time, Monday-Friday, for same-day shipping. Learn More

Reviews

"Easy to order and the delivery is on time. Payment options are very good. Customer service is excellent and always helpful."Saba Gaffar

Manager, Library Services
University of Wollongong in Dubai
Dubai, UAE
Customer Since 2008

"I teach graduate social work classes in the supervision and planning areas. I find the Stanford videos excellent for the students to receive a broad perspective."Judy Dierkhising PhD

Healthcare Consulting
Omaha, NE