Criticism: Giving and Taking


Understand how to turn criticism to your benefit.

We often hear the term "constructive criticism." Unfortunately, much criticism ends up being destructive. This communication course will teach viewers how to give—and take—criticism in ways that benefit the individuals involved, as well as your organization.

In this communication course, you'll learn:
  • When to criticize and when not to.
  • The Guiding Rule of criticism.
  • The 3-step formula for successful criticism.
  • How to keep your criticism on track and yourself under control.
  • The 4-A formula for controlling your emotions when being criticized.
  • How to assume a position of strength when being criticized.

We all need criticism. It's a part of learning. What we don't need is the anger, defensiveness, frustration and conflict that are so often associated with criticism. Use this communication course to establish a spirit of cooperation and growth, and create a more effective organization.

Supporting Materials

Study Guide

This 35-page guide contains all the lessons and examples from the video, along with exercises to practice the skills learned. Solutions like the EPM Formula and 4-A formula are spelled out, so that participants don't need to depend just on the notes they've taken.

$6 each

Sold in packs of 10

20+   $5 ea
50+   $4 ea

Instructor's Manual

This manual is designed to help a facilitator create a half-day training program based on the video. The manual contains suggested instructions to participants, discussion questions, sample commentary, possible flipchart pages, and more.

$15 ea

Criticism: Giving and Taking


21 Minutes

SCORM 1.2 Course for your LMS

Online Video

DVDs and More

10-Pack of Study Guides
Instructor's Manual

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"It stays on one topic, gives solutions without making it complicated, so employees can use what they see. It is about the right length."Mark Iversen

Minnesota Elevator, Inc.
Mankato, MN.

"Perfect for a team-building session. Short enough to be shown at a staff meeting."Kathleen McGlory

Hoffman - LaRoche, Inc.