Creativity in Business

Leadership for Innovation

Professor Hill explains that leaders at many high-profile and innovative companies have built communities of people who are both “willing and able to innovate.” They develop willing teams by pulling people together with a shared purpose, values, and rules of engagement.

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Going Viral (Creating Infectious Action)

Brand development is shifting from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand). Social media offers a platform that can rapidly transmit brand messaging to an audience while letting the audience participate in the message.

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Creativity: The Pixar Process

With fascinating insights about the creative process at Pixar and Disney, Ed Catmull reminds us that whatever conclusions we have drawn, we need to hold them lightly. Though they may have been right at one time, that doesn’t mean they are right today.

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Creative Confidence

David Kelley, founder and chair of IDEO, discusses human-centered “design thinking,” which requires building empathy for the end-users of whatever product, service or environment you are creating. But empathy alone is not enough. If you want to innovate routinely, you must have a process.

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