Creativity in Business

Creativity: The Pixar Process

With fascinating insights about the creative process at Pixar and Disney, Ed Catmull reminds us that whatever conclusions we have drawn, we need to hold them lightly. Though they may have been right at one time, that doesn’t mean they are right today.

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Creative Confidence

David Kelley, founder and chair of IDEO, discusses human-centered “design thinking,” which requires building empathy for the end-users of whatever product, service or environment you are creating. But empathy alone is not enough. If you want to innovate routinely, you must have a process.

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