sales presentations
successful selling
customer satisfaction

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How to make a persuasive sales presentation to a group.

Sales presentations are a very special type of public speaking. Learn how to make your pitch with enthusiasm, lead potential customers to "experience" benefits, and then close the sale!

The five-step formula:

  • Establish rapport.
  • Build credibility.
  • Get attention.
  • Establish a need.
  • Motivate action.

No matter what you're selling, whether it's oranges to grocers or a new benefits package to your employees, the principles of sales success are the same. Learn how to build powerful, persuasive psychology into every presentation you make. And find out how to structure your presentation to follow each step in a psychological progression that leads to customer commitment.


Supporting Materials

Study Guide:
This 34-page booklet includes a time-tested formula for structuring sales presentations, an overview of public speaking skills, and a 56-item checklist that helps presenters know that they are prepared for a meeting.

Instructor's Manual:
If your sales training program will be more than just showing the video, then order this 54-page booklet. Everything is here for the facilitator: program outline, agenda, discussion questions, exercises, etc.

Be Prepared to Sell


24 Minutes


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"Well organized and provides the user with helpful steps in selling and speaking."Ray Haines

The Haines Group, Inc.
Bellevue, WA

"Teaches a precise method of organizing presentation. Easy to follow steps for success."Judy Vanderwerf

Associate Director
Family Resources Northwest
Everett, WA