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What We Know About the User Experience:
Results of the OPA Study
- Michael Zimbalist
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Michael Zimbalist
Executive Director
Online Publishers Association
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Michael Zimbalist details the findings of a comprehensive survey made by the Online Publishers Association (OPA), a not-for-profit industry trade organization. This research focuses on what brings people to your site, what they are looking for when they get there, and how to keep them coming back for more.
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What We Know About the User Experience:
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Production Information
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32
Minutes
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Format:
DVD
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Categories:
Web Site Management
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