Stanford Video: Managing Your Web Site

Cool Tools: Blogs, Wikis, RSS, Podcasting
Here's an entry-level crash course on new technologies that everyone's talking about. You'll see examples, get some advice on how to do it yourself, and find out why you should care.

Marketing Strategies to Drive Traffic to Your Site
People use the Web differently from the way they use other media—and your marketing strategy will miss the target if it doesn't reflect this reality. Ulla McGee explains how to narrow your objectives, refine your message, and measure your actual Web marketing performance.

Best Practices for Your Website Collection
We've updated our popular Stanford lecture series on e-commerce. Learn from the experts. What you need to know about what's happening right now on the Web. Get all 12 titles in the series and save!

Ten Mistakes Web Sites Still Make and How to Fix Them
Nothing loses visitors faster than a website that frustrates or confuses. Learn how to demystify baffling navigation, sharpen fuzzy identities, and translate "site-speak" into user-friendly language that makes your visitors feel at home.

Redesigning Your Web Site
Is your site ready for overhaul? Where do you start? Learn the strategies and tools you need to begin the process, and how to weigh the inevitable costs and risks against the potential benefit you could achieve.

Search Engine Optimization
You don't have to be a search engine guru to increase traffic to your site. Here's an overview of specific techniques that you—and your tech and marketing departments—should have on your radar to make your website more visible to search engines.

Web Analytics
The most critical information for your website is also the cheapest to gather and organize. Find out which data sets are the most important, and how to apply what you learn to your content and layout.

New Technologies: Opportunities and Threats
New RSS readers, browsers, and search tools could have a great impact on your site. Learn why you should play the "mashup game," and get the lowdown on evaluating online media trends as you jump into the world of tagging, microformats and wikis.

Social Computing: Rules of Engagement
User-controlled content has changed the Internet from a one-directional information resource into a massive social structure that invites relationship building and two-way communication. Charlene Li explains how to socialize your content and increase visitor engagement.

What We Know About the User Experience
When users come to your site, what do they experience? Learn about research that shows how to keep people engaged in your website, and what will bring them back.

Staying Out of Legal Trouble
Copyright, content acquisition, fair use. Privacy policies, visitor agreements, advertising and deal-making. Our legal expert tells you how to protect your content and your brand as new applications of traditional legal concepts are put to the test on the Web.