- Reaching both the minds and the hearts of an audience.
- Using your voice to inspire others to take committed action.
- The power of authenticity—how conviction creates clarity.
Today's leaders must connect with their audiences in substantive ways that go far beyond the giving of information. Leaders must be able to motivate audiences to commitment, not merely to compliance. Terry Pearce explores and demonstrates ways in which a leader can elevate a speech into a more powerful and ultimately productive experience—for the speaker as well as for the listener.
Pearce explains three rules that together set the stage for consistently powerful presentations: speak on topics you really care about, incorporate personal experiences that have contributed to your conviction, and structure your speech as a story. With these guidelines, you'll convey context as well as content. You'll transmit meanings instead of words. And you'll challenge and engage your audience, creating common goals and a shared vision.
Terry Pearce is a veteran business executive and a lecturer at the Haas School of Business, University of California, Berkeley. In 2000, Pearce co-authored "Clicks and Mortar... Passion-Driven Growth in an Internet-Driven World." Pearce's first book, "Leading Out Loud," was honored by Executive Summaries as "one of the best books on speaking ever written."