Research & Development

Creativity in Business

Michael Ray, Professor at the Stanford Graduate School of Business, condenses the lessons of his popular class, Personal Creativity in Business, for a business audience. He describes how to use four tools—faith, absence of judgment, observation, and questions—that can release creativity in your enterprise, sidestepping potential pitfalls and opening up opportunities.

Built to Change

In today's highly competitive business environment, organizations must be ready to change—and change frequently. Edward Lawler and Christopher Worley discuss methods for creating strategies, structures, communication processes, and human resource management practices that are designed to facilitate an organization's ability to change.

Collaborative Entrepreneurship

Since many existing business practices inhibit innovation, new organizational designs and managerial approaches must emerge to meet today's new challenges. Professor Raymond Miles describes how self-managed projects among firms can generate innovation and market placement.

Innovation Management and Incentives Design

Innovation generates value when supported by an infrastructure that provides discipline without killing passion. To accomplish this, management systems for innovation require careful design. Antonia Dávila provides guidance for setting goals and incentives that ensure your strategies foster, rather than stifle, the creative strength of your organization.

Nurturing Innovation

In recent years, risk aversion has made "time to market" the highest good. Judy Estrin challenges this trend, asking the question, If your focus today is on short-term profits, where will your source of short-term profits be five years from now? Estrin describes how to create an environment in which innovation can flourish in companies large or small.

Open Business Models

Dr. Henry Chesbrough describes how to open your closed innovation model and rejuvenate your company's broader business model. He details specific examples of enterprises that have successfully leveraged innovation to create and capture value from ideas and technologies.

How to Drive Your Competition Crazy

Guy Kawasaki presents strategies to help your organization get and keep the upper hand in sales, marketing, production, and human resources.

Rules for Revolutionaries

Guy Kawasaki explains the rules that make new products and services successful. This presentation is a guide to the creation and marketing of revolutionary products for people who want to change the world.

Using Evangelism to Sell

Guy Kawasaki explains the power of evangelism in sales and marketing to convert people to your product, company, or idea. Using examples from his own experience, Kawasaki details the steps and skills needed to get people to believe as you do and work together to make major changes.