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Going Global: A Case Study

Mary Cranston
Mary Cranston Firm Chair
Pillsbury Winthrop LLP
 

Recognizing that the status quo was riskier than radical change, Mary Cranston spearheaded the merger of two 125-year-old law firms that were historic market leaders in their respective birthplaces: San Francisco and New York. In response to new technology and a climate of deregulation, their corporate clients were going global and they had to do the same. Cranston explains how the merger of Pillsbury Madison & Sutro with Winthrop Stimson Putnam & Roberts allowed them to become an international force in their industry virtually overnight.


Production Information
Formats DVD/VHS
Duration: 46 Minutes  (2002)

Categories:
Strategy

KeyWords:
Merger
 
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$95.00
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$95.00
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