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Customers Say... "Professor Cialdini is a great speaker, and he understands everything about the art of persuasion. His lecture teaches you in a practical, simple and objective way."
Walter Alba
Doctor
iPL Performance and Leadership
Sao Paulo, Brazil

3/17/2011
 
 

Stanford Executive Briefings: Personal Growth and Development

Emotion vs. Analytics
Baba Shiv
Professor of Marketing, Stanford Graduate School of Business

Emotion vs. Analytics


Is it best to be emotionless and analytical in decision making? When our goal is to be decisive, the answer is a resounding No. Instead, harnessing the power of emotions is critical. Studies of the neural underpinnings of decision making show that our brains start by evaluating options analytically. But very soon—usually based on first impressions—we create an emotional front-runner.
 
$95.00
The Values-Based Leader
Harry Kraemer
Professor, Northwestern University; Executive Partner, Madison Dearborn Partners

The Values-Based Leader


Practical advice on how to lead while staying true to your moral compass. Values-based leadership is possible for anyone to achieve, at any point in a career, by adhering to four guiding principles of behavior.
 
$95.00
Power: How to Get It, Use It, and Keep It
Jeffrey Pfeffer
Professor of Organizational Behavior, Stanford Graduate School of Business

Power: How to Get It, Use It, and Keep It


Getting a job, having control over your work, and holding on to a job all require more than simply excelling at what you do. They require an understanding of power. According to Professor Pfeffer, individual power comes from political skill, which is characterized by social astuteness, networking ability, interpersonal influence, and “apparent” sincerity. And power comes from knowing the rules of the game, recognizing the power of others, and—most of all—being willing and able to play the game.
 
$95.00
The Power of Persuasion
Robert Cialdini
Regents' Professor, Arizona State University

The Power of Persuasion


Increase your power and influence with simple, guaranteed methods you'll start using right away. In this dynamic presentation, Robert Cialdini provides fascinating insights on how to be successful in your attempts to persuade all manner of other people. This program is a "must" for managers, marketers, and manipulators of all kinds!
 
$95.00

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