Corporate Legends and Lore:
The Power of Storytelling as a Management Tool
- Peg Neuhauser  

No matter what its size, specialty, or scope, every organization has its own unique legends and lore that become part of the very fabric of its identity. These corporate stories have tremendous power to increase productivity, implement change, and motivate employees. When well-timed and skillfully told, one story can accomplish more than a thousand memos. Consultant Peg Neuhauser demonstrates how you can tell "hero," "survivor," "letting off steam," and "kick in the pants" stories that motivate others and build personal influence.