New Business Training Videos

Happiness Matters: Creating a Culture for Business to Thrive

Tony Hsieh discusses the different ingredients used by Zappos.com to build a long-lasting enduring brand, including the importance of customer service and company culture.

Creating Infectious Action

Brand development is shifting from an advocacy marketing model (why one should buy a brand) to an ambassador model (how you can participate in the brand). Social media offers a platform that can rapidly transmit brand messaging to an audience while letting the audience participate in the message.

Getting from Little Bets to Big Breakthroughs

Much like the standup comedian who tests and refines jokes in small clubs before rolling them out to a television audience, most successful entrepreneurs don’t begin with brilliant ideas: they discover them through a deliberate process of creative trial and error. From his research on innovative leaders, from Apple, 3M, Toyota, and Starbucks, to the U.S. Army’s counterinsurgency strategists, to artists and even standup comics, Peter Sims found they shared a surprisingly similar approach.

Gen Y Decoded: Insights and Tactics for Leaders

Today’s young workers are a new breed. Socio-cultural factors, such as the self-esteem movement and ubiquitous technology, shaped a generation that thinks differently than its predecessors. Leaders that adjust their communication styles and expectations will succeed in connecting with and motivating this group. Dr. Yarrow’s tips for effectively managing Gen Y include providing context, relevance, and purpose for their work.

Collective Leadership

Analyzing and increasing the understanding of who leaders need to work with, what they want to achieve, and how their people work together effectively enables leaders to act with accuracy to create the conditions for success.