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Going Global:
A Case Study
- Mary Cranston
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| 293 | | DVD,VHS,Select | Active | DVD | VHS | Select |
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Mary Cranston
Firm Chair
Pillsbury Winthrop LLP
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Recognizing that the status quo was riskier than radical change, Mary Cranston spearheaded the merger of two 125-year-old law firms that were historic market leaders in their respective birthplaces: San Francisco and New York. In response to new technology and a climate of deregulation, their corporate clients were going global and they had to do the same. Cranston explains how the merger of Pillsbury Madison & Sutro with Winthrop Stimson Putnam & Roberts allowed them to become an international force in their industry virtually overnight.
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Going Global:
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Production Information
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46
Minutes
(2002)
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Formats:
DVD/VHS
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Categories:
Strategy
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KeyWords:
Merger
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