|
|
|
|
Going Global:
A Case Study
- Mary Cranston
|
|
|
Mary Cranston
Firm Chair
Pillsbury Winthrop LLP
|
|
Recognizing that the status quo was riskier than radical change, Mary Cranston spearheaded the merger of two 125-year-old law firms that were historic market leaders in their respective birthplaces: San Francisco and New York. In response to new technology and a climate of deregulation, their corporate clients were going global and they had to do the same. Cranston explains how the merger of Pillsbury Madison & Sutro with Winthrop Stimson Putnam & Roberts allowed them to become an international force in their industry virtually overnight.
|
|
|
Going Global:
|
|
Production Information
|
|
46
Minutes
(2002)
|
Format:
DVD
|
|
Categories:
Strategy
|
|
KeyWords:
Merger
|
|
|
|
|
|
|