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Marketing Strategies to Drive Traffic to Your Site
- Ulla McGee
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Ulla McGee
General Manager
PCWorld.com
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People use the Web differently from the way they use other media—and your marketing strategy will miss the target if it doesn't reflect this reality. Ulla McGee explains how to narrow your objectives, refine your message, and measure your actual Web marketing performance. McGee also describes approaches to generate new visitors, methods to keep those visitors at your site longer, and ways to improve their chances of coming back.
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Marketing Strategies to Drive Traffic to Your Site
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Production Information
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43
Minutes
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Format:
DVD
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Categories:
Web Site Management
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