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Competing on the Edge:
Strategy as Structured Chaos
- Kathleen Eisenhardt
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Kathleen Eisenhardt
Professor of Strategy and Organization
Stanford University
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Program Highlights
- The relentless pace of change.
- Living with chaos.
- New approaches to strategy.
Instead of focusing on where you want to go, today's uncertain future requires that you focus on how you're going to get there. The process you need is structured chaos — a few simple rules setting priorities and responsibilities, and total creative freedom for business units within that framework. The result is a strategy that morphs, dynamically re-matching portfolios to meet current opportunities.
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