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Structuring Strategic Business Alliances
- Dr. Cheryl L. Shavers
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Dr. Cheryl L. Shavers
Director
Rockwell Collins
Inc.
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Strategic alliances and other collaborative inter-firm agreements have become commonplace in today's economy. Companies are moving away from large, control-based structures to more flexible and relationship-oriented partnering. With emphasis on the three phases of the Alliance Life Cycle, Dr. Shavers explores the ingredients to successful partnerships, focusing on the impact the alliance will have on each partner's bottom line.
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