The angry customer video that teaches best practices for handling difficult customers and turning them into satisfied customers.

It's hard to keep your cool when dealing with difficult or angry customers. After all, it's only human to get defensive and fight back—or cave in and give them whatever they demand.

What you need instead is a plan.

The guidelines presented in this difficult customer video will help you calm angry customers. Once you bring them around, they're more likely to work with you to find a resolution that solves their complaint yet is fair to your organization.

This difficult customers training video includes valuable tactics, including:
  • Connect with the angry customer.
  • Show empathy or apologize if appropriate.
  • Guide the customer's attention toward solving the problem.
  • Use positive language.
  • Have the customer make small decisions.
  • Take a timeout or draw the line.
  • Know what you can offer.

Your employees will learn to stay professional and not take it personally when they have to deal with a difficult customer, whether in retail, health care, government, or wherever. They'll learn that their basic customer service skills are a first line of defense—it's hard for customers to be mean to someone who's being nice to them. And they'll learn three powerful "breakthrough techniques" that can be used if the situation escalates and threatens to get out of hand.

Also Available:

Supporting Materials

Study Guide:
This 45-page guide reinforces the strategies presented in the video, including the three "breakthrough techniques" for dealing with upset customers.

$6 each

20+   $5 ea
50+   $4 ea

Dealing with the Irate Customer


21 Minutes

SCORM 1.2 Course for your LMS

Online Video

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"Great selection of products--covers most situations--very quick online service--I will be back as I do numerous seminars/presentations during the year--your product saves me time and time is money."William R. Saunders, Colonel, USAF Retired

The Saunders Executive Resources Group, LLC
Macon, GA

"I instruct law enforcement and security officers and 97% of all officer contacts with the public is verbal, so good customer service skills are very important to their safety and welfare. I enjoy your customer service courses because they are short, to the point, and promote healthy, intelligent discussions. Your videos are great and are right on target."Gordon Kim

Defensive Tactics Training Institute
Hillsboro, OR