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Stanford Executive Briefings: Creativity in Business

Michael Ray
Michael Ray
Professor, Stanford Graduate School of Business

Creativity in Business


Michael Ray, Professor at the Stanford Graduate School of Business, condenses the lessons of his popular class, Personal Creativity in Business, for a business audience. He describes how to use four tools—faith, absence of judgment, observation, and questions—that can release creativity in your enterprise, sidestepping potential pitfalls and opening up opportunities.
 
Lynda Curtin
Lynda Curtin
President, The Opportunity Thinker

Creative Thinking


Lynda Curtin gives you the tools to generate fresh ideas quickly and systematically. Using the proven techniques of lateral thinking, provocative operations, concept extraction, and random entry, she engages you in a powerful ideas-generating process that will give you something useful to take back to your job.
 
Magdelena Yesil
Magdelena Yesil
General Partner, U.S. Venture Partners

The Entrepreneurial Process


Investors today are once again looking very closely before putting money into new ventures. Entrepreneurs have to be more prepared to make their case for getting a new idea off the ground. Using her own experiences as an entrepreneur, angel investor, and venture capitalist, Magdelena Yesil walks you through the steps necessary to achieve a liquidity event, including identifying a winning idea, recruiting a team, choosing financial partners, and establishing the right business development relationships.
 
Colleen Barrett
Colleen Barrett
President, Southwest Airlines

What Drives Phenomenal Success?


According to Colleen Barrett, success comes from an idea that is so simple, nobody quite believes it: customers return because they like the experience and they like the way they are treated. Her guiding rule is to hire on attitude and then train for skills, seeking individuals who will take the business—but not themselves—seriously.
 

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