Stanford Executive Briefings: Business Strategy

What Drives Phenomenal Success?

According to Colleen Barrett, success comes from an idea that is so simple, nobody quite believes it: customers return because they like the experience and they like the way they are treated. Her guiding rule is to hire on attitude and then train for skills, seeking individuals who will take the business—but not themselves—seriously.

Avoiding the Workforce Crisis

Tamara Erickson explains how different generations of employees perceive the workplace, and describes how to attract and retain workers with this viewpoint in mind. Learn how to engage the hearts and minds of your employees by giving their work meaning and personal value.