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Advertising and the For-Profit Site
- David Hills
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David Hills
CEO
LookSmart
Ltd.
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To be successful, advertising on the Web has to be a seamless part of the consumer experience. Now that you're up and running, what's next? For most, it's how to monetize your site. David Hills explains how to evaluate the effectiveness of your pay-per-click campaign, and how to reap revenue from your site by providing visitors with relevant advertising.
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Advertising and the For-Profit Site
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Production Information
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48
Minutes
(2006)
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Format:
DVD
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Categories:
Web Site Management
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